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Overall, movie is about a guy who works as an advertising genius and decides to leave all the money and glamor behind when he starts realizing that his deeds are leading to people being hurt by his actions. While in hiatus from the city life on a farm in the Russian countryside (did I mention this is a Russian movie?) he has some sort of revelation about a ritual that came to him in a dream. After he performs it, he finds himself back in the city only to see physical representations of how advertisements and marketing are sucking the will power out of people, becoming slaves to the system (this is where most of the trailer footage comes from). When he figures out what he's seeing, he ends up formulating a plan of using the same tactics used to turn people into cattle to crush the forces that enslave human will...but at what cost?
